British Energy drinks company in midst of Force India takeover - Iforsports

British Energy drinks company in midst of Force India takeover

It is being speculated by many British media outlets that a homegrown energy drinks company is in talks to buy Formula One team Force India.



Sportsmail reported that Rich Energy is leading a consortium who are in negotiations over a deal worth around £200 million.

Silverstone-based Force India was the best of the rest last season, finishing fourth in the constructors’ championship, but many expect the team to be sold soon given the fact that Indian owner Vijay Mallya is fighting extradition back to his home country amid allegations of money laundering.

Rich Energy – whose shareholders include former Newcastle and England midfielder Rob Lee, who is also a company ambassador – was founded by its chief executive William Storey.

While not a very well known brand in the United Kingdom, the company already has a number of partnerships within Formula One, including the Monaco Grand Prix.

The West Ham United Ladies and Hilton Hotels also have a deal with the brand.

It is rumoured that Storey, 39, is fronting the takeover attempt and, if successful, it would make them just the second British-owned F1 team, joining nine-time champions Williams.




It is also understood that veteran financier Laurie Pinto is advising the group.

Sources close to the proposed deal have confirmed that such talks are in an advanced stage. However, neither Force India nor Rich Energy has commented on this development.

Force India’s drivers are Mexico’s Sergio Perez and France’s Esteban Ocon, who finished seventh and eighth respectively in the drivers’ championship last season.

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