F1 takes a big step, but is it one in the right direction? - Iforsports

F1 takes a big step, but is it one in the right direction?

The glamour quotient present in Formula One through grid girls will no longer be seen anymore, or at least not in the upcoming season, it was announced on Wednesday.



Liberty Media had earlier claimed that it was an aspect of the sport that was perhaps archaic and one that the were looking to do away with since taking over the sport at the beginning of last year.

On this change, Sean Bratches, managing director of commercial operations, said, “While the practice of employing grid girls has been a staple of Formula 1 grands prix for decades, we feel this custom does not resonate with our brand values and clearly is at odds with modern day societal norms.

“We don’t believe the practice is appropriate or relevant to Formula 1 and its fans, old and new, across the world.”

A number of drivers and broadcasters had previously spoken about how they did not want this change, but perhaps the bigger debate lies in the fact that for the girls, it was just a form of employment.




BBC caught up with one of the newly sacked female models. Charlotte Gash said, “It’s upsetting and I’m rather disgusted that F1 have given in to the minority to be politically correct…. I know the grid girls are there to look pretty when they’re out on the grid but my role was interacting with the crowd and we were there as an advertisement for the sponsors. We love doing it we don’t want it taken away from us.”

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