United States GP to witness start of Liberty Media overhaul of F1 race proceedings

Sean Bracthes, who is Formula One’s managing director of commercial operations, has claimed that he wants to make ‘the start of the race more of a spectacle’.



For this reason, he has asked Liberty Media to change the pre-race events to add excitement ahead of the United States Grand Prix.

With the new owners set to celebrate its first official home race since taking control of the sport at the start of 2017, a host of new fan engagement activities have been introduced to increase interest in the sport.

For the United States Grand Prix, the pre-race schedule will see iconic boxing announcer Michael Buffer present each driver.

The official starter, meanwhile, will be the world’s fastest man Usain Bolt, who has been tasked with the role of appearing at the beginning of the main event.

In a F1 pre-race media release, Bratches said that the United States race would just be a preview of the wide spectrum of changes the new owners hope to introduce over the coming years.

He said he was pleased to see that the FIA granted permission to the change in starting procedure.

“We definitely want to do more, but for the moment I don’t want to say what, where or when,” Bratches said.

“Austin is a test and I want to take this opportunity to thank the FIA and the teams for embracing our ideas, giving us permission to modify the race start procedure. It’s a sign that the whole Formula 1 family shares our desire to make our sport even more spectacular and attractive.

“The idea is to highlight the build-up to the start of the race in spectacular fashion, a moment that is brimming with tension and energy.




“We need to do a better job of elevating the Formula 1 drivers to fans around the globe and this is a means to that end. They are the heroes of this sport and will be presented as such, making them shine and stand out in the eyes of the fans watching, at the track or in front of a screen.

“We want all the drivers to be seen for who they are: 20 men preparing to give it their all, to do their very best behind the wheel of the fastest and most technologically advanced race cars there are, challenging each other and their own limits.”

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