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- Hamilton on why Mercedes will triumph in 2018 and it is not due to the W09
- Alonso reveals why he did not quit F1 despite leaning towards exit
- Vettel offers crisp reply to Ferrari critics
- Hamilton’s ‘oompa loompa’ ex-girlfriend reveals champion’s strange toilet demand
- Hamilton helps Mercedes bag sponsorship deal
- Verstappen responds to Wolff’s early season prediction
- Ferrari boss opens door to staying in F1 if Liberty Media follows instruction
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- Updated: March 5, 2018
Claire Williams has shot a warning at the McLaren management stating that the Woking-based outfit will have a fight on its hands if it attempts to lure away its sponsors.
McLaren executive Zak Brown has previously spoken in great detail about the difficulty in securing new commercial partnerships following the team’s massive downfall in performance in the past three years.
The team’s new engine partnership with Renault has boosted McLaren’s prospects recently and marketing head Brown is determined to capitalise on its promising new dawn.
While McLaren announced an sponsorship agreement with Brazil’s oil giant Petrobras, Williams soon revealed that title sponsor Martini would be leaving the team at the end of 2018.
While the legendary brand will leave the sport altogether, reports have emerged that McLaren may have sought to snatch other sponsors from Williams’ pool of partners.
“I thought McLaren and Williams had agreements that we would never do that? Frank and Ron certainly did,” Williams said last week in Barcelona.
“This is a tough business, it’s each to their own, isn’t it? From my perspective we need to do a good enough job to make sure partners don’t go to another team. That’s our responsibility.”
Indeed, Williams’ deputy team principal accepted the fact that the Grove-based outfit must simply perform and deliver on expectations to keep all their sponsors.
“If they end up at another team personally I feel that’s because we haven’t done a good enough job to retain them and that’s our responsibility to do that,” she said.
“Zak can try but he’ll have a fight on his hands. I don’t give sponsors up easily. They’re our lifeblood.”